Pampers Unveils World's Smallest Diaper to Revolutionize Preemie Care and Continue Its Commitment to be Behind Every Baby

 

In Honor of World Prematurity Day Pampers Introduces Swaddlers Size Pxxs for the Tiniest Fighters

 

To address the critical needs in preemie care, highlighted by a staggering 350% rise in Neonatal Intensive Care Unit (NICU) admissions for babies born at 22 weeks gestation from 2008 to 2022, Pampers announced a groundbreaking advancement in neonatal care the World Prematurity Day (November 17th). Pampers is introducing the world’s tiniest diaper, Swaddlers size ”Preemie extra extra small” (Pxxs).

 

Designed for the extremely premature skin of babies born as early as 21-22 weeks or weighing less than 500g, this handcrafted diaper is made with premium soft materials. Swaddlers size Pxxs helps NICU professionals provide unparalleled care and comfort to the most vulnerable newborns, living up to Pampers’ promise to be “Behind Every Baby”, even the tiniest fighters.

 

Swaddlers size Pxxs is handcrafted using premium soft materials to prevent abrasion on underdeveloped skin. Swaddlers size 'Preemie extra extra small' or Pxxs, is the fourth and smallest diaper in Pampers’ Preemie Collection.

 

Pampers safety measures include hypoallergenic, paraben-free, and latex-free materials, adhering to strict standards set by global health organizations.

 

Pampers collaborated with top medical NICU professionals to design Swaddlers size Pxxs, combining diverse expertise and proven technology to address an unmet need. 

 

“Swaddlers size Pxxs marks a significant advancement in neonatal care. I've seen firsthand how properly fitting diapers not only reduce stress but also provide stability for micro preemies during such a critical phase of their development,” Dr. Stephen DeMeo Neonatologist at WakeMed Health and Hospitals.

Supporting parents where they are, Pampers is continuing its 25+ year partnership with March of Dimes with a donation to the March of Dimes NICU Family Support® program, which will provide education, comfort and life-changing guidance for more than 50,000 families as they navigate the challenges of a newborn’s NICU stay.

 

Expanding their support network, Pampers is also launching a Q&A-style social content series tailored to the search behaviors of preemie families. This will ensure they find answers precisely when and where they need them, transforming a time of uncertainty into one of comfort, confidence, and care.

 

“At Pampers we’re dedicated to helping every baby and with today’s medical advancements that support extreme premature births, babies continue to be born earlier and smaller than ever, creating bigger and smaller needs in preemie care. For today’s micro preemies, there was no diaper that fit their size and met their needs. That’s why we partnered with leading medical authorities to create Swaddlers size Pxxs, the world’s smallest diaper. Our ongoing partnership with March of Dimes and our Q&A-style social content series further underscores our commitment to offer real-time guidance to families navigating their baby’s time in the NICU. These initiatives collectively embody Pampers’ promise to stand 'Behind Every Baby,' providing care and comfort to even the tiniest fighters,” Adam Riegle, VP, Baby Care North America, Pampers.

 

In 2025, the national preterm birth rate was 10.4%, representing over 360,000 babies and their families.

 

Pampers Swaddlers size Pxxs will be available at a select group of hospitals in 2025 and will continue to roll out nationwide. The Pxxs will not be sold in retail stores or online as they are handcrafted and uniquely designed to meet the needs of premature babies in the NICU.