Metsä Group marked the inauguration of its expanded and modernized tissue paper mill in Mariestad, Sweden, on 26 May. The opening ceremony was conducted by external representatives together with Metsä Group and Metsä Tissue leadership.
Metsä Group has made significant investments in strengthening its tissue business in Europe. The €370 million investment in Mariestad is one of the largest in the European tissue industry and reflects Metsä Tissue’s commitment to the future of European hygiene and tissue sector.
The renewed Mariestad mill doubles its annual production capacity to approximately 145,000 tonnes, strengthening the availability of high-quality tissue products in Scandinavia.
“By strengthening local production, we improve availability, reduce supply chain risks and support our customers across Scandinavia strengthening Metsä Tissue’s position as a trusted long-term partner to its customers,” says Sari Pajari-Sederholm, CEO of Metsä Tissue.
The modernized mill represents the latest technology in tissue production. It includes a new state-of-the-art tissue tissue paper machine (PM 37) supplied by Valmet Corporation in Karlstad, two converting lines for rolled tissue papers (CR26 & CR28) supplied by Valmet Tissue Converting S.p.A., and a converting line for folded paper towels for professional use (MF6) supplied by C.G. Bretting Manufacturing Co., Inc. These enable the efficient and responsible production of high-quality tissue papers for Metsä Tissue’s well-known brands, including Lambi, Serla and Katrin.
In addition to increased capacity and improved product quality, the investment significantly enhances the mill’s environmental performance by improved energy efficiency and reduces water consumption, lowering emissions per ton produced.
“With the Mariestad mill, we are setting a new benchmark for modern tissue production in Europe. This investment combines high-quality tissue paper products, efficient production and improved environmental performance – all built close to our customers,” says Jussi Vanhanen, President and CEO of Metsä Group.
The Mariestad mill produces tissue papers used in a wide range of everyday applications, from household use to professional hygiene solutions. The expanded and modernized Mariestad mill started operations in the fall 2025 and is now fully operational, providing a strong foundation for future growth in Metsä Tissue’s business.
In parallel, Metsä Tissue has implemented a new organizational structure as part of its European growth strategy. The new organization is designed to strengthen commercial focus, improve cross-functional collaboration, and enable faster, more consistent service across Metsä Tissue's European markets. The structure became effective 1 May 2026.
"This is an important step in executing our strategy," said CEO Sari Pajari-Sederholm. "Our new organization puts us in a stronger position to deliver value to our customers and grow our business across Europe."
Customer relationships and points of contact remain unchanged. Any relevant changes will be communicated directly by local teams.
