Kimberly-Clark has launched Big Dreams™ diapers and wipes, a new exclusive collection in Amazon's stores, designed to support parents and caregivers as they navigate the everyday adventures of life with a little one.
Developed in collaboration with Amazon, Big Dreams was created for the next generation of parents seeking premium-quality diapers and wipes that deliver reliable performance, comfort and value. Designed for growth and created for comfort, the collection helps families spend less time worrying about everyday essentials and more time focusing on everyday adventures.
"Every milestone starts with a first step, a first discovery or a first adventure," said Heather Sorebo, Senior Brand Manager for Big Dreams at Kimberly-Clark. "That's the inspiration behind Big Dreams. We designed a premium diaper that gives parents confidence and babies the comfort and protection they need to explore the world around them. Because every big dream starts small."
Big Dreams diapers offer all-day and night protection, a Wonder Dry™ liner and blowout protection, with secure tabs and anti-slip grips on sizes 3–7. The diapers are clinically tested for sensitive skin, while the wipes contain 99% water and are dermatologist-tested. The range combines comfort, performance and affordability, with delivery available exclusively through Amazon’s U.S. stores, including eligible Amazon Registry and Subscribe & Save options.
"For parents on the go, convenience is an important part of making everyday life easier," said Traci Schmidt, Director of Household Essentials at Amazon. "The Big Dreams collection, exclusively on Amazon.com, offers an easy way for customers to discover selection that brings together comfort and performance."
The diapers are fragrance-free and lotion-free, clinically tested for sensitive skin, and made without phthalates, parabens, natural rubber latex or elemental chlorine. They feature a Wonder Dry™ liner with a wetness indicator, a blowout blocker and all-day and night protection, while sizes 3–7 include secure tabs and anti-slip grips.
The wipes are soft and cloth-like, hypoallergenic, dermatologist-tested and made with 99% water. Their dispensing design allows for one-handed use.
Big Dreams diapers and wipes are available exclusively in Amazon's U.S. stores in a selection of sizes, pack quantities and formats, with prices starting at $8.99 for diapers and $7.99 for wipes.