Turkish multinational Hayat DHC has received official approval for a $103 million investment in a new tissue production facility in Relizane province, Algeria, reinforcing its commitment to expanding local manufacturing of paper-based hygiene products.
The plant will be located in the Sidi Kada industrial zone, near Relizane, and is designed to produce 70,000 tons of jumbo paper rolls annually, alongside 24,275 tons of paper tissues and 20,000 tons of sanitary paper products per year.
On February 17, 2026, the Director of the Algerian Investment Promotion Agency (AAPI), Omar Rekkache, presented the official investment registration certificate to Hayat DHC representatives. All remaining administrative permits were issued the same day through Relizane’s one-stop investment service, allowing the project to move directly into the implementation phase.
During the ceremony, Rekkache highlighted the importance of increasing local integration within Algeria’s industrial ecosystem, emphasizing the need to progressively localize the production of inputs in order to strengthen the value chain for finished products. He also reaffirmed AAPI’s support for Hayat DHC, expressing the agency’s readiness to assist the group in developing additional industrial units and in localizing subcontracting activities to help establish a national subcontracting network.
Rekkache further encouraged Hayat DHC to broaden and diversify its investments in Algeria, building on its existing operations in detergents, personal hygiene products, and paper-based goods.
The project represents an estimated investment of 13.4 billion Algerian dinars and is expected to create approximately 960 direct jobs. Once operational, the facility is set to strengthen Algeria’s domestic supply of paper raw materials and reduce reliance on imported tissue products.
Hayat DHC—short for Detergent, Household, and Cosmetic— manages 67 companies across 17 countries. Present in Algeria since 2005, Hayat has established production sites for detergents and hygiene products, including tissue brands such as Papia and baby care brands Molfix and Bebem, and continues to expand its footprint in the fast-moving consumer goods sector.
