Image: Ence

Ence is advancing its strategy to become a manufacturer of speciality cellulose by promoting higher value-added substitutes for long fibre.

 

As a key part of this strategy, the company has launched its first fluff pulp production line at its Navia biofactory, with an annual capacity of 125,000 tonnes, which is currently in the process of being approved by customers.

 

This new product is aimed at the European absorbent hygiene products sector and is designed to replace imported fluff pulp made from long fibre, while also providing a more sustainable European manufacturing alternative with a lower carbon footprint.

 

The investment associated with the start-up of this new production line amounts to €35 million. In this way, the company is reinforcing its commitment to innovation, sustainability and the development of products with greater added value for its customers.

 

During the first nine months of 2025, Ence’s speciality cellulose range accounted for nearly 30% of this business unit’s sales. This development reflects the company’s commitment to differentiated products with growing demand in the international market.

 

The company expects speciality cellulose — including the new fluff cellulose — to account for more than 62% of total sales volume in 2028. This increase in the weight of higher-margin products in the commercial mix will enable Ence to continue consolidating its position as one of the most competitive producers of long fibre substitute solutions.