Unicharm has begun full-scale domestic production of SOFY sanitary pads in Bangladesh, launching a locally manufactured SOFY AntiBacteria line alongside a nationwide menstrual education campaign targeting around one million girls.

 

The Unicharm Group is shifting SOFY products for Bangladesh from imports to local manufacturing, marking the company’s full entry into the country’s feminine hygiene market.

 

The new SOFY AntiBacteria napkin has been developed specifically for Bangladeshi consumers and is produced in a domestic facility to ensure stable supply, higher hygiene standards, and consistent quality. The move is intended to improve availability and pricing while strengthening Unicharm’s position in Bangladesh’s fast-growing sanitary protection segment.

 

Yuji Ikeda, Corporate Officer of Unicharm Corporation and Managing Director of Unicharm India Private Limited, said: “We are extremely proud to bring our best feminine care product to Bangladesh through the SOFY brand. This launch is based on two commitments: delivering the highest quality hygiene through our innovative, locally made SOFY AntiBacteria, and nurturing the next generation through menstrual education.”

 

Ashish Kumar Verma, Sales Senior Director of Unicharm India Private Limited, added: “We are delighted to introduce SOFY into the vibrant Bangladesh market with full-scale domestic production. Our distribution and wholesale partners, whose insights and networks are essential, will ensure that SOFY AntiBacteria reaches every consumer. Together, we aim to establish SOFY as a dominant brand in Bangladesh.”

 

At the core of the initiative is Unicharm’s dual commitment: introducing the locally adapted SOFY AntiBacteria sanitary pad and delivering a large-scale menstrual education programme designed to reach one million girls. 

 

The company is launching a comprehensive education initiative called “Moner Kotha with Sofy,” which combines product awareness with social impact. The programme will offer guidance on women’s health, menstrual hygiene, and proper product use, drawing on Unicharm’s global experience in menstrual education.

 

The campaign will begin in January 2026 with digital activities on SOFY’s social media channels, including Facebook Live sessions hosted by Bangladeshi gynaecologists. It will then expand to in-person, school-based sessions in Dhaka for middle and high school students, aimed at building practical knowledge and hygienic habits around menstruation.

 

Unicharm frames the initiative as part of its broader mission to promote hygienic lifestyles and help women and girls live without being constrained by menstruation. The company positions SOFY AntiBacteria as its flagship feminine care offering for Bangladesh, emphasising innovation and improved hygiene through local production.

Actress Tanjim Saiyara Totini has been appointed SOFY Brand Ambassador in Bangladesh to lead consumer outreach. Unicharm’s leadership underscores that strong collaboration with distributors and wholesalers will be crucial to ensuring nationwide availability and cementing SOFY’s presence as a leading brand in the Bangladeshi market.