On August 21, 2019, Ontex announced the launching of Little Big Change in Benelux. Little Big Change is a diaper subscription service available exclusively online that will make the lives of modern parents a little bit easier. While providing up to 12 hours of protection, the diapers are free of perfume, lotions and chemicals. They are regularly tested for the presence of harmful substances and produced using 100% green electricity.

Following its successful launch in France in June 2018, the new Little Big Change diaper subscription service is now available in Belgium, the Netherlands and Luxembourg. The Benelux Little Big Change launch is supported by an online sales platform and significantly increases Ontex’ presence in Direct-To-Consumer e-commerce.

“The launch of Little Big Change in Benelux is an important step in the digital transformation of our company,” says Ontex CEO Charles Bouaziz. “It’s the first Ontex baby diaper available exclusively through an online subscription model, providing parents with a flexible and highly customizable purchasing and delivery service. Little Big Change is our response to changing consumer behaviors and needs. The subscription business model is an important pillar for the company’s future growth.”

The Little Big Change diapers are exceptionally certified: The top sheet has received the Dermatest 5-star seal; 100% of the fluff in the absorbent pad is bleached Totally Chlorine Free (TCF) and sustainably harvested in Forest Stewardship Council1 (FSC) certified woods; The entire product is regularly tested for compliance with the German Oeko-tex2 100 certification standard.

1 FSC: https://www.little-big-change.com/certifications

2 Oeko-tex 100: https://www.little-big-change.com/certifications