The Navigator Company is accelerating the expansion of its tissue business in international markets through a strategic partnership with Procter & Gamble (P&G), one of the world's leading consumer goods companies.
Following the partnership's initial focus on developing kitchen towel products associated with the Flash brand in the United Kingdom—a widely recognized brand in the cleaning segment—the collaboration is now being extended to additional markets, including Spain and France. In these regions, the products will be marketed under the established brands Don Limpio and Mr. Propre.
This development reinforces Navigator's strategy to grow in higher-value segments through high-quality brand solutions. The partnership combines P&G's globally recognized brands with Navigator's industrial capabilities, operational excellence, innovation expertise, and solid sustainability credentials. It also enables the development and commercialization of high-quality tissue products tailored to the daily needs of families, including multi-purpose rolls and kitchen towels designed for performance, convenience, and efficiency.
From a strategic standpoint, this initiative supports Navigator's move toward a more differentiated and higher value-added offering. It strengthens the company's value proposition with retail partners by combining strong brand recognition with consistent product quality—key factors for category growth. This partnership highlights the role of collaboration in creating new growth opportunities in the tissue category, generating value for consumers, retailers, and partners across multiple markets.
About The Navigator Company
The Navigator Company is an integrated producer of forest, pulp, paper, tissue, sustainable packaging solutions, and bioenergy. Its activity is based on state-of-the-art global factories utilizing cutting-edge technology. It is recognized worldwide as a quality benchmark in the sector.
Key Figures and Sustainability Highlights:
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Production Capacity: Annual capacity of 1.6 million tonnes of paper, 1.6 million tonnes of pulp, 165,000 tonnes of tissue production, and 310,000 tonnes of tissue transformation.
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Market Position: Following the 2023 acquisition of Gomà-Camps’ consumer tissue business, Navigator became the second-largest player in the Iberian tissue segment. The 2024 acquisition of Accrol Group Holdings plc further strengthened its position in Western Europe.
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Economic Impact: The company is Portugal's third-largest exporter and the largest generator of National Value Added, representing approximately 2.5% of national goods exports and supporting over 30,000 jobs.
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Financials: In 2025, the company had a turnover of €1.970 billion. More than 90% of its products are sold outside of Portugal to 117 countries.
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Environmental Commitment: Navigator was the first Portuguese company to commit to decarbonizing its industrial complexes by 2035. By 2026, direct fossil $CO_2$ emissions are expected to be approximately 60% lower than 2018 levels.
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Forestry: The company manages forests in Portugal representing 1.2% of the country's area, 100% of which are FSC and PEFC certified. Its nurseries have the capacity to produce more than 12 million trees annually.