Universa™ is a new, consolidated range of industrial wipers that brings together the trusted performance of the legacy Chicopee® and Sontara® brands. Developed by combining the manufacturing expertise, technologies, and product strengths of both brands, Universa™ is designed to simplify selection while delivering reliable performance across a wide range of industrial cleaning applications. Chicopee® and Sontara® will continue as Magnera’s core wipes brands, with Universa™ strategically positioned to fill key gaps between the two in the industrial wipers portfolio. 

Built on Chicopee’s leadership in foodservice and general cleaning applications and Sontara’s proven expertise in critical and industrial environments, Universa™ integrates cross-brand nonwoven technologies into a single, cohesive platform. This approach allows customers to benefit from the combined innovation of both brands through a simplified, easy-to-navigate product range that delivers consistent performance across everyday, heavy-duty, and precision cleaning tasks. 

Engineered for versatility across industries, the Universa™ portfolio incorporates three proven nonwoven technologies, Airlaid, Spinlace®, and Sontara®, to deliver features such as high absorbency, high abrasion resistance, and virtually lint-free performance. This enables users to confidently tackle applications ranging from routine daily maintenance to demanding and critical cleaning environments.  

Universa™ Product Lineup: 

• Universa™ Core: Universa™ Core is an Airlaid wiper designed for daily maintenance, facilities cleaning, and janitorial applications where fast absorption and operational efficiency are essential.  
• Universa™ Plus: Manufactured using Spinlace® technology, Universa™ Plus delivers a strong, absorbent, cloth-like feel suitable for a wide range of industrial and general-purpose cleaning tasks.  
• Universa™ Max: Engineered with Sontara® technology, Universa™ Max provides low linting and superior abrasion resistance for demanding environments that require maximum durability and reliability.  

“Universa™ is a natural evolution of Magnera’s capabilities,” said Seth Good, Americas Product Line Director for Chicopee® and Sontara®. “By bringing together category-leading technologies and expertise from both Chicopee® and Sontara® under one platform, we’re better equipped to serve customers in the industrial market space who need consistency, performance, and choice across every level” 

Universa™ is developed and manufactured domestically in the United States, reinforcing Magnera’s commitment to quality, supply chain reliability, and local production.