Essity will acquire Edgewell’s feminine care business, which offers liners, pads, and tampons, through an asset deal. The acquisition includes the well-known brands Carefree, Stayfree, and o.b. in the USA, Canada, and the Caribbean, global feminine care rights for the Playtex brand, as well as a production facility in Dover, Delaware.  

 

“I’m looking forward to further grow these well-known brands, using our established recipe for success within Feminine Care. With this acquisition we are building a stronger personal care business in North America, in line with our strategy to focus on high yielding categories in attractive geographies.” says Ulrika Kolsrud, President and CEO of Essity.  

 

The total purchase price of USD 340m on a cash and debt free basis, represents an EBITDA multiple per June 30, 2025, of approximately 12.1x on a pro-forma IFRS basis, and 8.3x including estimated run-rate synergies on a pro-forma basis. 

 

For the 12 months ending on June 30, 2025, the business reported net sales of USD 261m (approximately SEK 2.5bn) with a segment operating profit of USD 17m (approximately SEK 160m). The business has approximately 500 employees, whereof approximately 450 are based at the production facility in Dover, Delaware. 

 

The transaction is subject to customary regulatory approvals and is expected to close in the first quarter of 2026. 

 

Essity is a fast-growing player in the feminine care category, with several strong regional brands such as Libresse, Bodyform, Nana, Saba, Libra and Nosotras offering a broad product portfolio of pads, liners, tampons, intimate soaps, intimate wipes, leakproof apparel and menstrual cups.