“People often asked me when I would be establishing a baby products plant in the USA- and I’m very happy to say that the time is now,” says CEO, Bart Van Malderen. “In 2023, we reached in excess of €1.2 billion in sales, but we’re eager to keep growing. The next step we’re taking towards further growth is to open a baby care products plant in North Carolina. With a localized manufacturing presence, we can support faster product development for our USA customers and empower them with an unparalleled speed to market.” 

 

“The move is part of our strategy to follow our customers: it is answering the increasing demand for baby care products among our valued North American customers and serves as the perfect addition to our plant in Wisconsin, which has served as the bedrock of our incontinence products business in the USA for seven years. “ 

 

The retailer brand sector of the market has seen significant growth in recent years, driven by enhanced product quality and range extensions, optimized positioning and high innovation levels, in addition to bringing more sustainable solutions, all designed to compete directly with the National Brands. Retailer Own Brands have become the perfect answer for consumers who are looking for value for money without compromising on quality. Drylock Technologies has proven to be the ideal partner for realizing this growth with exceptional baby and adult care products. 

 

Drylock Technologies’ mission is to combine customer focus with product innovation and manufacturing, to provide hygiene products of the future, today. Innovate to Protect. Its efforts and achievements towards a green future are relentless: from being the first CO2-neutral hygiene product manufacturer to running its production on 100% green energy, continuously working to optimise product performance while minimising waste and utilising recyclable and recycled materials. The company’s commitment to the environment via sustainability projects is endless.