WEPA takes over Van Houtum and Satino brand

May 3, 2017

WEPA Hygieneprodukte GmbH has concluded an agreement to purchase all the shares in the Van Houtum Group Holding B.V. from the Netherlands.

Van Houtum has 200 employees at its Swalmen site, focusing exclusively on the Away-From-Home (AFH) sector and generating a turnover of around EUR 60 million. The company’s Satino Black brand has established a leading position on the market for sustainable solutions in the recovered substance cycle.

“We are looking forward to being able to develop Van Houtum, an AFH specialist steeped in tradition, and the Satino Brand further within WEPA. The values of these family companies are very similar and the product ranges complement each another excellently. WEPA intends to strengthen the Satino brand and enhance the private label range in particular from the specialised AFH sites in Müschede, Piechowice and Swalmen and to offer solutions from a single source”, Martin Krengel, WEPA Group Chairman.

The WEPA Group, headquartered in Arnsberg, Westphalia, is one of the three biggest providers on the European tissue market, with over 3,000 employees and a turnover of around € 1 billion. With the takeover, WEPA would also become a key player in the Away-From-Home (AFH) segment in Central Europe with a turnover of over € 180 million.